Essays on the quiet AI.
Writing on what it takes to build a personal AI in iMessage — memory architectures, proactive design, the future of ambient AI, and the occasional rant.
- April 23, 2026·8 min read
What is an AI companion? A plain-English 2026 guide
AI companions are the fastest-growing category in consumer AI. This guide explains what they actually are, what they aren't, and how to pick one that fits your life.
Read - April 23, 2026·9 min read
How to use an AI for ADHD accountability
Regular accountability apps fail ADHD users because they assume you'll remember to open the app. Text-based AI solves that. Here's how to actually use one.
Read - April 23, 2026·7 min read
Why iMessage is the best interface for AI
Every consumer AI startup has the same question: what interface? The answer for personal AI, we think, is the inbox people already check 60 times a day.
Read - April 23, 2026·10 min read
AI that actually remembers: memory models explained
The gap between 'AI chatbot' and 'AI companion' is memory. Here's a plain-English explainer of how AI memory systems actually work in 2026.
Read - April 23, 2026·8 min read
Proactive AI: how apps should text first without being annoying
A tool waits for you to open it. A companion shows up. Getting that transition right — proactive AI without spam — is one of the hardest problems in consumer AI.
Read - April 23, 2026·11 min read
The best Replika alternatives in 2026
Replika isn't the only AI companion anymore. Here's the honest 2026 rundown of the best alternatives, with pros and cons on each.
Read - April 23, 2026·8 min read
AI life coach vs therapy: what each is for
AI life coaching is one of the fastest-growing use cases in consumer AI — but it isn't therapy, and shouldn't pretend to be. Here's where each fits.
Read - April 23, 2026·7 min read
Using AI as a daily journal — a guide
The best journal is the one you actually keep. An AI companion in your iMessage has a real shot at being that — zero friction, no blank page, no app to open.
Read - April 23, 2026·9 min read
How to stop overthinking with an AI
Overthinking isn't thinking too much — it's thinking in circles because the thought has nowhere to go. An AI companion can give the loop somewhere to land without becoming a therapist substitute.
Read - April 23, 2026·8 min read
Why we built Brumo on iMessage, not an app
Every consumer AI startup has the same question: app or interface-layer? For Brumo, the answer was never an app. Here's the thinking.
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